Paris 2024 Olympic Games
DENHAM x Team NL
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We’re counting down to showtime. Team NL is set to journey to the City of Light this summer together with DENHAM the Jeanmaker.
As official fashion partner, honoured to carry the torch of Dutch heritage and excellence, we’ll soon be unveiling our denim collection designed for modern athletes and the world stage.
Get behind this incredible team and join us on the way to the Paris 2024 Olympic and Paralympic Games.
Let the Games begin
Collaborating with Team NL, we’re united by a commitment to excellence and the pursuit of perfection. Just as every athlete's journey is marked by hard work and dedication to detail, each stitch in our jeans reflects these same values.
DENHAM will outfit a team of over 900 athletes and entourage at the Paris 2024 opening and closing ceremonies. Working closely with the athletes, we've designed innovative, purpose-fit uniforms, as well as merchandise collections that will soon be available to all Team NL supporters.
The Olympic Dream
“It’s been all about collaboration. The most important thing was listening to what the athletes wanted.”
As we get closer to Paris 2024, our founder, Jason Denham, shares more about the collaboration and his excitement ahead of the launch.
DENHAM THE JEANMAKER
DENHAM was founded in Amsterdam in 2008 by English jeanmaker, Jason Denham. Driven by the pioneering spirit of the original blue jean, we approach denim design with passion and innovation while honouring tradition.
Rooted in the West with ties to the East, we blend our cultural influences in our designs. With extensive experience in wash recipes, fit perfection and contemporary cuts, we meticulously craft collections using premium fabrics, obsessing over every detail. And that's why our iconic scissor logo is a global stamp of quality, embroidered with 691 stitches on every pair of DENHAM jeans.
